Brands can decline:
- actions being verified by the brand
- actions that were confirmed earlier
Below are descriptions of possible reasons why your actions might've been declined. Rewards are not paid for declined actions.
The action was canceled or returned by the customer
A user performed a target action, but changed their mind later and either canceled the action while it was being processed or delivered, or returned it after it was received.
In this case, the brand will decline the action.
The action violates brand rules
For example, a brand only pays rewards for actions from certain countries, like Russia and Ukraine, but your lead is from Germany.
The brand will decline an action like this.
You can find the list of eligible countries and other terms in the brand rules. Where to read brand rules
The action was attributed to another source of traffic (another advertising channel)
A customer landed on the brand website following your referral link, but didn't make an action.
Later, the same customer visited the website after clicking a retargeted ad published by the brand, and this time made an action. If this action gets registered in your reports, the brand will decline it because the action was made after clicking the brand's ad, not your referral link.
Everything is working as it should: an action is always attributed to the last paid source's link that the user clicked before making a purchase.
How you find out an action was declined
If a brand declined an action that was being processed,
- the reward for that action will move to the Declined earnings column of the Reports section
- the reward for that action will disappear from the On hold area of the Balance section
If a brand declined an action that had been confirmed,
- the reward for that action will move to the Declined earnings column of the Reports section
- the reward for that action will be removed from your ConvertSocial account balance. You can find such transactions in the Balance history section with the Debit for action ID*** reason and Debit transaction type indicated. Learn more about this section
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